Winning in Consumer Health
Leveraging Talent that Transcends Legacies - a study by missionario Zehnder
Brands and products with the health benefits which are consumer - relevant as well as clinically substantiated are poised for global growth. In a market moving from illness to wellness, a diverse product range - o pain relievers, yogurts, muesli bars, and chewing gum department - is the competing to capture the market potential In the consumer health."
Top companies both in Pharma and Consumer aim to win in Consumer Health. Each camp boasts essential core strengths:
- Leading Pharma companies are experts in developing and delivering products have the substantiated the health benefits that command a premium from today 's uber - informed, health - conscious consumers.
- Top Consumer companies excel at creating the differentiated brand appeal of required to attract consumers to generate a unique brand experience, and earn customer loyalty.
To win in Consumer Health, neither the core strength is by itself sufficient. In order To succeed, companies must Mary the traditional strengths of both Pharma and Consumer and even go beyond. What a contributor so simple is later a long journey: a strategic imperative achievable only by talent that transcends What has traditionally had been required To win in either sector.
For this study, missionario Zehnder spoke with 25 CEOs who and top executives from businesses associated with consumers and their health, held ascorbic acid to baby food, from chewing gum department to cough re-moniker, from painkillers to sports nutrition, from toothpaste to yogurt.
